We were contacted by La Luz to help them rebrand their glass art studio and bring them from a small studio to a professional art studio space supporting the art community in Denver, Colorado – capable of providing training, kiln time and other services revolving around glass art. They had a nice logo that they were proud of and really enjoyed but with the move to the big city, they were ready to bump it up to the next level as they grow their business. They wanted something that represented their new business endeavor in a professional, engaging and very unique way. Their name “La Luz”, meaning “the light” has a lot of meaning to them and the shape of a light bulb was something that absolutely needed to be included in the design. The mix of a bold professional font and a somewhat sketchy representation of a lightbulb and some melted glass really helped this logo come together.
La Luz Art Glass Studio
Logo, Web Development, Web Design, Collateral Print Material
They were very excited to share their thoughts and inspirations behind what would eventually become their businesses new logo. Thoughts of steampunk and a retro yet modern style was revolving in our discussions and became a beacon for our own inspiration.
Above, you can view their old logo – slide the arrows to the right or left to reveal the new or old logo. A difference all in its own, taking this great business from a time when they were just ramping up and as they evolved, so did their location, their style and now their logo. This has become their badge that they will be pinning throughout the Denver art district and across festivals and markets throughout Colorado. Their unique style of art and love to teach and share their passion for all things creative helps them stand out from the rest.
As we wrapped up the design of their logo and collateral materials, we switched gears slightly and dove into building their website. This was a great experience working with these guys and establishing a nice flow that was representative of their vibe and personality. It really came together with the help of photographer Steve Mokan (website), who really captured that feeling. They wanted a simple and sweet layout where they could tell their story and showcase their work in an elegant and fun way. Hop on over to their studio down in the Santa Fe arts district in Denver or check out their website here.