Our annual contribution to the Summit For Life event kit. For the last eight years, we have partnered with the Chris Klug Foundation to design event assets for their annual Summit For Life, a nighttime uphill climb at Aspen Mountain, Colorado. Collaboration between the executive director and founder, Chris Klug, we initially completed a brand refresh in 2017 and has evolved quite a bit since then. Assets that were created for this 20th Anniversary kit was a unique badge to commemorate the event, branded merch, award medals, and signage. Leading up to the event, we created registration posters, print ads that ran in local publications, digital ads, participant’s bibs, and street signage (OOH). Noteable stats that have been a direct result of this event are an increase in attendance YOY, and an overall yearly reach of 1,336,537 people in 2025.